Case Study: Borweld
Borweld is a manufacturer of mobile line boring and welding machines for repairing holes in heavy, construction, agricultural, industrial, and marine equipment. My role was not limited to a single service — I was responsible for building the brand, the digital ecosystem, and a stable lead-generation system from scratch.
Below is a full overview of the work I delivered for Borweld.
1. Branding & Visual Identity
- Design of the Borweld logo
- Creation of a complete brand book (colors, typography, usage rules)
- Design of machine graphics and markings
- Design of labels and UI elements for control panels
- Design of the factory signage
- Design and print preparation of business cards
Result: a consistent, recognizable visual identity across all brand touchpoints — from the website to the physical machines.
2. Website Design & Development
- Website structure planning
- UX/UI design
- Full website development using WordPress
- Mobile responsiveness
- Performance optimization and technical setup
The website became the central hub of the entire marketing system.
3. SEO & Organic Traffic Growth
- Full SEO optimization of the website
- Search-driven content structure
- Writing and publishing a large number of SEO articles
- Internal linking strategy
- Technical SEO
- Google Search Console management
Result: the website generates hundreds of targeted visitors every day from organic search.
4. Content Marketing
- Writing dozens of technical and educational articles for borweld.com
- Content creation based on real-world jobs and case studies
- Product and equipment photography
- Video production: filming, editing, and publishing
In total, hundreds of videos were created and adapted for multiple platforms.
5. Social Media & Community Building
Creation and development of brand channels:
Additional initiatives:
- Creation of a professional line boring community
- Creation and management of Reddit pages
- Regular content publishing
- Building a strong expert positioning for the brand
6. Paid Advertising
- Setup and management of Google Ads campaigns
- Advertising on Facebook and Instagram
- Funnel optimization: from click to inquiry
- Continuous analysis and campaign optimization
Paid traffic is used as a scalable sales channel alongside organic traffic.
7. E-commerce Development
- Creation of an online store on WordPress
- Product setup and catalog structure
- Product photography
- Product descriptions
- Order and inquiry logic
8. Link Building & External Promotion
- Creation of a large backlink profile
- Promotion through industry-specific forums
- Placement on niche and professional websites
- Engagement through discussions and comments
9. LinkedIn & B2B Presence
- Creation of the company LinkedIn page
- Content publishing and posting strategy
- Development of Borweld’s B2B presence
Summary
For Borweld, I delivered a full-cycle digital and marketing execution:
- from brand identity and machine design
- to website, SEO, advertising, content, and sales infrastructure
This project is an example of my role not just as a designer or marketer, but as a long-term digital partner, fully responsible for brand growth and measurable results.
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